Why on Earth would Beyonce advertise her crazy like this? I just don't get it. First, no one didn't know that Beyonce is Sasha Fierce. She's been calling herself Sasha for years. (I got into a fight with one of my best friends, who is a giant Beyonce fan, for saying I thought calling her performance self "Sasha" made her sound unstable.) It makes her sound unstable. That is the kind of crazy you keep far away of the public. Unless, of course, you are trying to rip off Mariah Carey, which Sasha apparently is. Then, you advertise your crazy in a bizarre and ineffective ad campaign that brings to mind "Nomi Malone" from Showgirls. "Ain't nobody 'No-the-real-mi,'" an unmodern Beyonce seems to be saying, "that's why I'm trying to trick you guys!" Yeah, real tricky, B.
In her album "The Emancipation of Mimi," Mariah pulled herself from the brink of irrelevance with sheer talent. Now, we get Beyonce's ersatz version. She stole the idea to re-invent herself through a private personality directly from Mimi. And, I mean, "I Am Sasha Fierce?" Christian Siriano retired that word last year. Sasha should have just gone with "Sasha." And left the "fierce" for her drag friends trapped in a 2006 time-warp.
Even worse, her "double-album" features a total of 11 songs. 6 on one, 5 on the other. Her father, Music World CEO Mathew Knowles, says, "Beyonce was adamant -- and she has complete creative control -- about dividing her songs. She felt she couldn't mix the songs together. She's in a much different space now than she was one year ago. She's married and in a really good place and this album reflects that."
Uh . . . being a really famous person trying to trick people into thinking you're someone else in order to garner yet more attention for yourself(selves) is just a little too Jan-Brady-in-a-curly-black-wig for my taste.
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