Religously Advertised

In a world where religion is used as a weapon against equal rights, there might be an answer.The British Humanist Association is attempting a new bus campaign in London promoting atheism. The copy? "There's probably no God. Now stop worrying and enjoy your life." Via the Guardian:

There's no doubt that advertising can be effective, and religious advertising works particularly well on those who are vulnerable, frightening them into believing. Religious organisations' jobs are made easier because there's no publicly visible counter-view to refute their threats of eternal damnation.

The atheist bus campaign aims to change this. In addition to the slogan, the adverts will feature the URLs of secular, humanist and atheist websites, so that readers can find out more about atheism as a positive and liberating alternative to religion.

Richard Dawkins, who will match all donations raised for the campaign by The British Humanist Association up to a maximum of £5,500, says, "This campaign to put alternative slogans on London buses will make people think – and thinking is anathema to religion."

Bill Maher is gonna love this.